The Lifecycle Marketer agent scores churn risk from live product behavior and runs the save play early. You set the threshold, so it is not a renewal-date guess.
0.0on G2By the time someone reaches your cancel flow they have already decided. The signal was in your product data weeks earlier, but your product data sits in one tool and your emails sit in another, so nothing fired. Intempt scores every customer on churn probability from live behavior and runs the save the moment they cross your threshold.
A churn probability from 0 to 100 on every profile, recalculated with each new event. The model trains on your data, so it reflects what predicts churn in your product. The score is a standing skill, not a quarterly model build.
Set a threshold. Picking it is the strategy layer, and it stays your call. Customers crossing it move into At-Risk automatically and leave when they recover. No exported list, no weekly rebuild, no spreadsheet that was accurate last Tuesday.
Crossing the threshold triggers the journey: a retention offer, a check-in, a CS task, or a message across email, SMS, push or in-app, selected by what the behavior says will work. When the account is worth a person, the play ends in a handoff with the score and the contributing factors attached, not another email.
| Segment | Healthy monthly logo churn |
|---|---|
| Enterprise | under 0.5% |
| Mid-market | 0.5-1.5% |
| SMB / prosumer | 2-4% |
Anchor on 3.5% monthly. That is the median B2B SaaS logo churn, and it is the one number to hold your own against. The other published figures bracket it rather than argue with it: Recurly’s July 2026 data puts SaaS total monthly churn a little lower at 3.22%, and the $500-$5,000 ACV band runs higher at about 4.1% monthly, which annualizes to roughly 39%. If you sell in that ACV band, read 4.1% as your version of the same anchor.
The split changes what you do about it. Of the 3.5% median, roughly 2.6% is voluntary and 0.8% involuntary. Recurly’s 3.22% splits the same way, 2.16% voluntary and 1.06% involuntary, so the ratio holds even where the totals differ. Failed payments alone are 20-40% of all churn.
Those are two different problems. Voluntary churn is a product and value problem you fix with behavioral intervention. Involuntary churn is a billing problem you fix with dunning and card updaters. Averaging them into one number is why most retention programs work on the wrong half.
Either half, the save still has to be a send the customer agreed to. Consent sits on the same profile as the churn score, recorded per channel, so a win-back push never goes to someone who only opted into email. Revoke it and the marketing sends stop in real time, with transactional mail untouched.
Sources: Recurly churn benchmarks (July 2026) · Artisan Growth Strategies 2026 (500+ companies) · CRV SaaS churn benchmarks for investors 2026.
Connected outcomes across the platform.
“We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.”
Jim Stromberg
CEO, StockInvest
“Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.”
Eric Gardner
COO, FieldsUSA
“With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.”
Tadas Kertenis
Co-founder, Hoperfy
Connect your product and billing data. Churn scores and at-risk segments are live in the same session, and the save journey fires the moment someone crosses your threshold. Suppression keeps a save campaign from costing you deliverability.
