Identity resolutionIntempt: One profile per person, resolved across web, app, product, and revenue events.
GA4: Event-level. User ID optional but not resolved across systems by default.
Web analyticsIntempt: Pageviews, sessions, source attribution on the same profile as behavior and revenue.
GA4: Deep pageview and traffic analytics. Best-in-class for source attribution.
Product analyticsIntempt: Funnels, retention, cohorts, feature adoption, activation.
GA4: Basic funnel analysis. Product-level analytics require BigQuery or a separate tool.
Revenue analyticsIntempt: MRR, expansion, contraction, churn on the same profile as the event stream.
GA4: Ecommerce reports. Subscription revenue requires custom setup.
Ask in EnglishIntempt: Data Analyst answers questions in plain language. Charts render inline.
GA4: Exploration reports require dimension and metric config. No plain-language query.
What else the seat runsIntempt: Analytics plus SDR, Lifecycle Marketer, Experiments, Personalize, and 4 more agents on the same seat.
GA4: Analytics only. Activation is a separate stack.
Revenue attributionIntempt: Multi-touch attribution ties a touch to pipeline and to closed revenue inside the same system
GA4: Strong data-driven attribution for ad channels. Product events and recurring revenue sit outside it.
Who operates itIntempt: 9 agents do the work a specialist would, so a team without an analyst still gets the answer
GA4: Free to run, but exploration reports and BigQuery each need somebody who knows them.
Data portabilityIntempt: Warehouse sync, raw event export and a public API. Your data leaves whenever you want it to
GA4: BigQuery export hands you the raw events. Using them is a SQL job.
Governance and accessIntempt: Role-based access across org and project, with an audit trail on who changed what
GA4: Account and property permissions. The data controls are Google-shaped rather than warehouse-shaped.
Support modelIntempt: Support on every paid plan, with a shared channel for teams that want one
GA4: Community and documentation. Direct support arrives with Analytics 360.