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Intempt
Marketing Attribution

Marketing says they drove the pipeline. Sales says otherwise.

The Data Analyst agent ties every campaign to a won deal on one customer record. Ends the MQL-vs-revenue argument.

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G2
0.0on G2
10B+events
500M+users
7+years profitable
50+enterprises

Every team claims the deal

Sales says the outbound sequence started it, marketing says the webinar did. RevOps is stitching four sources in a spreadsheet to produce one number, and last-click is telling everyone a story that isn't true.

Every campaign traced to revenue.

Every marketing touchpoint tracked across the full journey with its actual revenue contribution, not its share of form fills.

  • Multi-touch across every channelOne chain from the first click to the paid conversion, with nothing dropped in between.
  • Four models, one reportFirst-touch, last-touch, linear and time-decay side by side rather than in four exports.
  • The gap is statedLast-click and multi-touch are shown against each other, so the difference is visible.
Every campaign traced to revenue

Spend judged on revenue, not leads.

Ad platform spend connected to Stripe or Shopify revenue, so CAC, payback period and 90-day LTV are visible per campaign alongside what it cost.

  • CAC, payback and LTV per campaignCalculated from billing data, not from a conversion value someone typed in.
  • Spend next to revenuePer channel and per ad set, in the same view, without a join.
  • Trials that do not retainA campaign that fills the top of the funnel and loses them later shows up as itself.
Spend judged on revenue, not leads

One record for marketing and sales.

Both teams work from the same customer profile and the same attribution model - no handoff between marketing and sales, just a shared number that ends the argument.

  • One identity across both teamsMarketing and sales touchpoints attach to the same person and the same account.
  • Influenced pipeline per campaignPipeline is attributed back to the campaigns that touched it.
  • Outbound attributed per sequenceSales activity carries its own attribution rather than landing in a bucket.
One record for marketing and sales

What attribution tools cost, by side of the market

ToolPriceBuilt for
HockeyStack$999-2,499/moB2B, full-funnel
DreamdataFree tier availableB2B, account-level tied to CRM revenue
Triple WhaleFree tierEcommerce, Shopify-native
Northbeam$1,000-2,500/moEcommerce brands spending $500K+/month on media

The market is split. The B2B tools start around $1,000 a month; the serious ecommerce tools are priced for brands spending half a million monthly on paid media. Very little serves a company that is both B2B and ecommerce, or either one at small scale.

On why this matters: only about 1 in 5 marketers say they are confident in last-click attribution, and marketing leaders rank measuring true incrementality and reducing wasted spend as their top two attribution priorities for 2026.

Sources: eMarketer attribution confidence survey · vendor pricing pages 2026.

Explore more ways Intempt drives revenue.

Connected outcomes across the platform.

Revenue Analytics

In the words of50+ live tenants.

Jim Stromberg, CEO at StockInvest

We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.

Jim Stromberg

CEO, StockInvest

Eric Gardner, COO at FieldsUSA

Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.

Eric Gardner

COO, FieldsUSA

Tadas Kertenis, Co-founder at Hoperfy

With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.

Tadas Kertenis

Co-founder, Hoperfy

Frequently askedquestions.

  • Multi-touch attribution distributes revenue credit across every touchpoint a customer interacted with before converting, instead of giving all of it to one. It matters because last-click systematically over-credits the channels that close and under-credits the ones that create demand.
Intempt Analytics

End the credit argument with data.

Connect your campaigns and billing. Your first multi-touch report is live before the next budget conversation starts.

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