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Intempt
AI Attributes

Static traits are stale the moment you save them.

Scores RFM, churn, ICP fit, and next best product live, on one customer context. The Data Analyst agent keeps every score current - no batch refresh.

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G2
0.0on G2
10B+events
500M+users
7+years profitable
50+enterprises

Score every customer on recency, frequency, and value. Updated automatically.

RFM scoring groups customers by how recently they bought, how often they buy, and how much they spend - and every score updates automatically as behavior changes, no nightly batch required.

  • Six RFM bucketsChampions, At-Risk, Promising, and more.
  • Recalculated per transactionEvery new transaction re-scores the customer immediately.
  • RFM membership follows behaviourCustomers move between buckets as their recency, frequency and value shift.
Learn more about RFM
RFM bucket distribution and segment population

Score every customer on likelihood and fit. Continuously updated.

Likelihood scores estimate the probability of any outcome: purchase, churn, upgrade, or reactivation. Qualify scores measure how well a customer matches your ICP based on behavioral and firmographic signals.

  • Likelihood for any outcomeDefine the outcome and the score updates from live behaviour.
  • ICP fit scoringBuilt from engagement signals and firmographic attributes together.
  • Routes to sales on thresholdA high-fit, high-likelihood customer crossing the line is handed to sales.
Learn more about Likelihood + Qualify
Likelihood buckets and model performance metrics

Calculate, enrich, and recommend - automatically. No model training.

Calculate defines custom derived metrics from any event data. Research enriches every customer profile with external firmographic data. Next Best Product recommends the most relevant product for each customer in real time.

  • CalculateDefine any derived metric from events or properties, updated live as data arrives.
  • ResearchAI-sourced firmographic enrichment added to every profile automatically.
  • Next Best ProductPersonalized recommendation model, not a bestseller list.
Learn more about Calculate + Research + Next Best Product
Building a calculated attribute from event metrics
Ask, don't click

Ask Blu which attribute to act on first.

Instead of reviewing attribute scores manually, ask Blu which customers are moving in the wrong direction and which attribute is driving it.

"Which customers crossed the At-Risk RFM threshold this week?"

"Show me customers with a high churn likelihood and a low Qualify score."

"Which customers have the highest Next Best Product score for the Pro plan upgrade?"

"How many customers moved from Loyal to Hibernating in the last 30 days?"

Blu is not a search bar. It is an analyst who already knows every attribute score.

From live data to scored customer profiles, automatically.

Step 01

Connect your data and AI attributes start calculating.

Connect your product and billing data sources. Intempt starts calculating RFM, Likelihood, Qualify, and Next Best Product scores immediately from your live event data - no model training required before your first scores appear.

Step 02

Every attribute updates in real time as behavior changes.

Intempt recalculates every AI attribute with every new event. When a customer's RFM bucket changes, the update is reflected within seconds and the customer moves to the relevant segment automatically.

Step 03

Segments built on attributes update without manual rebuilds.

Every segment built on AI attributes updates in real time as scores change. When a customer moves from Loyal to At-Risk, they move between segments automatically and the journey recipe for that segment fires without a manual handoff.

Wired into the toolsyour team already opens.

Slack, Stripe, Twilio, SendGrid, Gmail, Google Calendar, Firebase, Apache Kafka, AWS. Blu Agent operates them for you without a browser tab.

JavaScript
Node JS
Apple
Stripe
Gmail
Google Calendar
Google Meet
Twilio
SendGrid
Slack
Amazon SES
Webhook
Apache Kafka
Amazon S3
Firebase Cloud Messaging

In the words of50+ live tenants.

Jim Stromberg, CEO at StockInvest

We were losing visitors before they signed up. Intempt's personalized experiences changed that - we started meeting people where they were instead of guessing. Once they're in, Intempt's automated email takes over and keeps the relationship moving. Acquisition and retention finally feel like one connected motion instead of two separate problems.

Jim Stromberg

CEO, StockInvest

Eric Gardner, COO at FieldsUSA

Intempt helped us turn real browsing and purchase signals into personalized experiences that drive repeat buying. We finally have one system that sees the whole customer journey.

Eric Gardner

COO, FieldsUSA

Tadas Kertenis, Co-founder at Hoperfy

With Intempt, we built a signal-led pipeline driven by real behaviors. Follow-ups are triggered by intent signals instead of timelines, so we only focus on users who are truly engaging.

Tadas Kertenis

Co-founder, Hoperfy

Frequently askedquestions.

Everything you need to know about AI Attributes.

  • One resolved profile, which is the part the duct tape never gave you. Four tools with three seams means no single view of ad click to signup to trial to paid, so a churn score built inside any one of them is scored on a quarter of the person. Point the sources at one taxonomy instead and every attribute computes on the whole history. The scores then stay on that profile, so a segment filters on them in place with no export into a second tool. And nobody has to staff a data scientist or an analyst to keep them running: it is a standing skill the Data Analyst agent runs, and most teams see live scores in the same session they connect a source.
Intempt Data

Stop guessing who's at risk. Start knowing.

Set the formula once - that is the strategy layer. The Data Analyst agent recalculates every attribute as new events land, so your segments never run on a stale score and nobody exports a list to score it somewhere else.

Start for free