DimensionIntempt
OneSignal
Push notificationsIntempt: Web push, mobile push, and in-app messaging included. Behavioral triggers from CDP events.
OneSignal: Strong push infrastructure. Unlimited free mobile pushes on the free plan. Web push solid. This is their core product and they do it well.
EmailIntempt: Full email marketing with visual builder, behavioral triggers, and journeys. Included on all plans.
OneSignal: Basic email on Growth plan. Limited to 500K sends/mo. No visual journey builder. Most teams keep a separate email tool.
SMSIntempt: Native SMS with journey integration. No separate provider needed.
OneSignal: No native SMS. Requires Twilio or another provider.
In-app messagingIntempt: In-app messages, tooltips, banners, and modals with behavioral targeting.
OneSignal: In-app messaging included with mobile push. Basic targeting by tags and segments.
SegmentationIntempt: Behavioral segments from CDP events. Identity resolution, computed traits, and predictive audiences.
OneSignal: Tag-based segments. No behavioral events, no identity resolution, no computed traits.
Journey orchestrationIntempt: Visual journey builder with multi-channel steps (email, SMS, push, in-app, webhook). Conditional branching and wait steps.
OneSignal: Journeys on Professional plan (custom pricing). Single-channel focus. Limited branching logic.
AnalyticsIntempt: Product analytics with funnels, retention, cohorts, and attribution. Campaign and channel performance in one view.
OneSignal: Delivery and click metrics. No funnels, no retention analysis, no product analytics. Requires Mixpanel or Amplitude for that.
Pricing modelIntempt: On-demand. Metered products bill in arrears on what you use, with no prepaid bundle and no overage surcharge
OneSignal: Per monthly active user, whether they open a push or not
Identity resolutionIntempt: Identity graph resolves anonymous to known to account, and every product reads the same profile object
OneSignal: Subscription records per device with external IDs. Not a customer profile.
Revenue attributionIntempt: Multi-touch attribution ties a touch to pipeline and to closed revenue inside the same system
OneSignal: Out of scope. Delivery and open reporting only.
Who operates itIntempt: 9 agents do the work a specialist would, so a team without an analyst still gets the answer
OneSignal: A developer for setup, then anyone. Setup is genuinely fast.
Product analyticsIntempt: Funnels, retention, cohorts and path analysis on the same events that drive the messaging
OneSignal: Delivery and engagement metrics for messages, which is not product analytics.
Data portabilityIntempt: Warehouse sync, raw event export and a public API. Your data leaves whenever you want it to
OneSignal: API and webhooks. Warehouse sync is not the design centre.